OPTIM started a testcase in De Slagen a neighborhood in Den Bosch, The Netherlands. All inhabitants of this neighborhood recently received a magazine with the post. The magazine informs and inspires the resident about what they could do with there garden and façade. The folder makes the resident curious about OPTIM and at the same time works on the image of the possibilities of optimization
The folder refers the residents to the OPTIM website www.optim.nu. Through this site, residents can come into contact with the Optimistic Adviser, the link between the DIY store and the resident, gives advice and motivates the residents. This Advisory Optimist continues where the folder ends and ensures that the residents will actually optimize their environment.